Are Surveys Really Objective?

If you are under the impression that you should believe the results of surveys (customer satisfaction, employee satisfaction, etc.), you may want to rethink after you have a look at this episode of  Yes, Prime Minister (Episode “The Ministerial Broadcast”). Sir Humphreys instructs Bernard on how to design and administer a survey to get the result that you want. See this youtube clip (the quaint accent in which they speak English alone is worth it 😉 )

If your youtube clip does not load, click here: http://www.youtube.com/watch?v=G0ZZJXw4MTA

Please feel free to to share your views, experiences, and queries, using the “comments” feature available.
You may also forward the link to this post to your friends, colleagues, and anyone else who may be interested.

Notes:

Nothing Official About It! – The views presented above are in no manner reflective of the official views of any organization, community, group, institute, country, government, or association. They may not even be the official views of the author of this post :-) .


2 thoughts on “Are Surveys Really Objective?”

  1. Rajesh,

    This is truly amazing example and I do strongly believe that in order to get a true reflection of the customers/users, both the problem statement and the intent of management are very important to have the objectivity maintained.

    Regards,
    Aman

Comments are closed.