Tag Archives: Aligning Ferret

Aligning Ferret (by Swapna Kishore and Rajesh Naik) is now available on Amazon as a Kindle eBook

Aligning Ferret Book Cover
Aligning Ferret: How an Organization Meets Extraordinary Challenges (a business novel) by Swapna Kishore and Rajesh Naik has been published (at last :)) as a Kindle eBook on Amazon.


Click here to buy or view details on Amazon.com (or on Amazon.in).


About the Book

Aligning Ferret is a business novel (in the style of The Goal by Eliyahu Goldratt) that uses an engrossing story to illustrate the implementation of organizational strategy, performance alignment, and people management in a fictitious, but realistically portrayed organization.

The story is narrated by Sunil Chinnappa (Sunny), a manager at a Bangalore-based software firm, Ferret. Sunil has just completed the implementation of world-class processes to deliver high-quality software at Ferret. But his self-congratulatory mood is cut short when Jim, the COO of the firm that owns Ferret, blasts Ferret for poor performance and threatens it with closure.


Here is an excerpt from the book:

“Ferret revenue and profits are totally off target,” says Jim. “And I can’t see your plans.”
“Plans?” My boss, Rajiv, looks stunned. “You have project-wise data and—”
“Plans, Rajiv. Overall plans, like your direction of growth, the sort of projects you’ll execute, and how much of our outsourced work you’ll undertake.” Jim sounds irritated.
Rajiv’s forehead creases. “We’ve improved our processes. Our focus is to execute PTI work better and—”
“Really? Ferret handles only 5% of our outsourced IT work.” Jim’s voice is sharp. “We acquired you to reduce our costs but we still have to use other IT vendors—expensive ones. If that’s all you can execute—”
“Jim—” Rajiv wipes his brow.
“I may acquire another firm in India or China instead of using Ferret.”

[Intrigued already? Click here to view details/ buy on Amazon. or Amazon.in 🙂 ]

Through Aligning Ferret, you will participate in Ferret’s effort to achieve the extraordinary growth Jim demands of Ferret. You will see how, led by Sunny, the managers at Ferret learn and apply relevant concepts, models and frameworks. They focus on performance management systems and on competencies to achieve overambitious targets. Models/ concepts they consider include strategy maps, Balanced Scorecard, and People CMM®. You will see the managers handle this strategy-alignment related effort in addition to coping with ongoing project deadlines, high attrition rates, and ongoing glitches and conflicts.

An aligned organization knows its objectives and focuses on achieving them. Strategy and alignment are not confined to top honchos deciding policy in boardrooms. All employees need to understand these concepts to work effectively within the organizational framework. Aligning Ferret’s engrossing and realistic story makes strategy, alignment, performance management, and related concepts a quick grasp for readers.

[To jump to Amazon and check the book out, click here]

We had released the paperback version of this book some time ago. Many readers had suggested that we also release a eBook version, but we got busy with other stuff, and hey, we wanted to first sell off the paperback copies :).

The book (paperback version) was well-received and perceived as useful by many readers, sometimes in ways that were unexpected / unintended! Most readers could relate the story to their own lives, to situations they have encountered, and to people they work with (including unreasonable bosses!). See comments from over sixty readers here.

The book was also reviewed in the media (magazines, journals, etc.). You may check out these review comments here.

This book has been successfully used by organizations as a supplementary reading to their Leadership Development Programs.

Aligning Ferret is also listed under “references” in The People CMM: A Framework for Human Capital Management (2nd Edition) (This book is available at Amazon.com and Amazon.in)

We have made some changes from the paperback version.

  • The consolidation exercises that were at the end of each chapter (in the paperback) have been moved in the eBook to an Appendix; this maintains the story flow, while the exercises remain available to readers who want to think more about the concepts covered in the book.
  • We have also tweaked some words and phrases to make the story more accessible for readers outside India.
  • Since this is an eBook format, we have been able to include hyperlinks for navigation within the book.

Here are some details, if you want to get a copy of the book:

[By the way, you DON’T need a Kindle device to read a Kindle ebook.]

Aligning Ferret Book Cover
Title: Aligning Ferret: How an Organization Meets Extraordinary Challenges

Authors: Swapna Kishore and Rajesh Naik

Publishing Date: Kindle Edition: May 2013 [Earlier Paperback in 2008]

Language: English


Available at: Amazon.com and Amazon.com.


[By the way, you DON’T need a Kindle device to read a Kindle ebook.]

You can also view a book trailer below:

Please feel free to to share your views, experiences or queries, using the “comments” feature available.
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Nothing Official About It! – The views presented above are in no manner reflective of the official views of any organization, community, group, institute, or association. They may not even be the official views of the author of this post :-).

I am Rajesh Naik. I am an author, management consultant and trainer, helping IT and other tech companies improve their processes and performance. I also specialize in CMMI® (DEV and SVC), People CMM® and Balanced Scorecard. I am a CMMI Institute certified/ authorized Instructor and Lead Appraiser for CMMI® and People CMM®. I am available on LinkedIn and I will be glad to accept your invite. For more information please click here.